What's Your Competitive Edge

Everything I read warns me that shoppers are going to be more frugal than ever, now and in the foreseeable future. It's survival of the fittest! In a down economy, it's not enough just to trim the fat off expenses and ride it out. For most, we still need to see sales continue to keep the doors open. So I ask, what sets you apart from your competitor? You better have an answer or you could be in trouble! Attached is an article that talks about this dilemma and what some big companies are doing to fight for their share of the market place. This is something we assist clients with on a daily basis.

http://www.msnbc.msn.com/id/28736236/

Outdoor Advertising on the Upswing

Today's advertising world has gotten very tricky for local business owners. Once tried and true methods and advertising mediums do not work nearly as well as they once did. One that does still work very effectively is Outdoor! You can't turn it off, fast forward it, it makes no difference what you're listening to (iPod, XM, etc.) and it doesn't matter if you're on the phone or not! Attached is an article referring to the fact that while most traditional mediums are struggling to find advertisers, outdoor is expected to increase in 2009, even among these economic conditions. This is our specialty at Advertising Vehicles!

http://adage.com/mediaworks/article?article_id=133829

Cell Phones: 55% Use Them For Something Other Than Phone Calls

Our world is rapidly changing when it comes to the way we get information these days. The following article is about a study that was done on cell phone usage. Over half of us are using our phones for other reasons and nearly all of us are aware of texting! This is a great way to reach your potential consumers. Get them info about you right when they want it.

http://www.mediapost.com/publications/?fa=Articles.san&s=97916&Nid=50951&p=959320

"DVR's" More popular than you think!

We all know how popular DVR's have become. When considering spending money on TV you have to consider what programs and timeslots you purchase. You can easily waste a lot of your budget on expensive spots that not as many as you might like would see. One suggestion I have is to buy news and local sports when buying TV. They are less likely to be recorded so your spots are less likely to be skipped! Attached is a link to a great article on just how much DVR's are used among the consumers we're really trying to reach!

http://www.mediapost.com/publications/?fa=Articles.san&s=97840&Nid=50891&p=959320