Everything I read warns me that shoppers are going to be more frugal than ever, now and in the foreseeable future. It's survival of the fittest! In a down economy, it's not enough just to trim the fat off expenses and ride it out. For most, we still need to see sales continue to keep the doors open. So I ask, what sets you apart from your competitor? You better have an answer or you could be in trouble! Attached is an article that talks about this dilemma and what some big companies are doing to fight for their share of the market place. This is something we assist clients with on a daily basis.
http://www.msnbc.msn.com/id/28736236/
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