We all know how popular DVR's have become. When considering spending money on TV you have to consider what programs and timeslots you purchase. You can easily waste a lot of your budget on expensive spots that not as many as you might like would see. One suggestion I have is to buy news and local sports when buying TV. They are less likely to be recorded so your spots are less likely to be skipped! Attached is a link to a great article on just how much DVR's are used among the consumers we're really trying to reach!
http://www.mediapost.com/publications/?fa=Articles.san&s=97840&Nid=50891&p=959320
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